[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.amatiel.cz\/trendy-v-nakupech-odevu-v-cechach\/#Article","mainEntityOfPage":"https:\/\/www.amatiel.cz\/trendy-v-nakupech-odevu-v-cechach\/","headline":"Trendy v n\u00e1kupech od\u011bv\u016f v \u010cech\u00e1ch","name":"Trendy v n\u00e1kupech od\u011bv\u016f v \u010cech\u00e1ch","description":"Pokud si neum\u00edte p\u0159edstavit symbol, kter\u00fd typicky charakterizuje \u010deskou m\u00f3du, v\u011b\u0159te, \u017ee jsou j\u00edm pono\u017eky v sand\u00e1lech. Ano, st\u00e1le tento trend trv\u00e1 a st\u00e1le charakterizuje \u010desk\u00fd nevkus. Na\u0161t\u011bst\u00ed i tento trend pomalu opou\u0161t\u00ed na\u0161e ulice a dle pr\u016fzkum\u016f na internetu tato obludnost p\u0159etrv\u00e1v\u00e1 v \u0161atn\u00edku pouze p\u011bti procent \u010cech\u016f. Co\u017e je dobr\u00e9 znamen\u00ed. Dal\u0161\u00edm znakem […]","datePublished":"2025-03-12","dateModified":"2025-03-12","author":{"@type":"Person","@id":"https:\/\/www.amatiel.cz\/author\/#Person","name":"","url":"https:\/\/www.amatiel.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/89f417dfbb336d235b856435ef935ffa51c2f646edc1f5c4e6fccf32a9c88173?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/89f417dfbb336d235b856435ef935ffa51c2f646edc1f5c4e6fccf32a9c88173?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"amatiel.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.amatiel.cz\/wp-content\/uploads\/img_a338035_w2811_t1550850928.jpg","url":"https:\/\/www.amatiel.cz\/wp-content\/uploads\/img_a338035_w2811_t1550850928.jpg","height":0,"width":0},"url":"https:\/\/www.amatiel.cz\/trendy-v-nakupech-odevu-v-cechach\/","wordCount":453,"articleBody":"Pokud si neum\u00edte p\u0159edstavit symbol, kter\u00fd typicky charakterizuje \u010deskou m\u00f3du, v\u011b\u0159te, \u017ee jsou j\u00edm pono\u017eky v sand\u00e1lech. Ano, st\u00e1le tento trend trv\u00e1 a st\u00e1le charakterizuje \u010desk\u00fd nevkus. Na\u0161t\u011bst\u00ed i tento trend pomalu opou\u0161t\u00ed na\u0161e ulice a dle pr\u016fzkum\u016f na internetu tato obludnost p\u0159etrv\u00e1v\u00e1 v \u0161atn\u00edku pouze p\u011bti procent \u010cech\u016f. Co\u017e je dobr\u00e9 znamen\u00ed.\tDal\u0161\u00edm znakem na\u0161eho nakupov\u00e1n\u00ed je, \u017ee z velk\u00e9 \u010d\u00e1sti kupujeme sportovn\u00ed oble\u010den\u00ed, a i toto je charakteristick\u00e9 pro na\u0161i m\u00f3du. V\u00edce ne\u017e pades\u00e1t procent lid\u00ed \u0159ad\u00ed do \u0161atn\u00edku na b\u011b\u017en\u00e9 no\u0161en\u00ed sportovn\u00ed prvky, a\u0165 u\u017e to jsou tenisky, tri\u010dka, sportovn\u00ed kalhoty \u010di sportovn\u00ed bundy. Z toho lze tedy vyvodit, \u017ee p\u0159i n\u00e1kupech se rozhodujeme nejen cenou zbo\u017e\u00ed, ale tak\u00e9 t\u00edm, jak dalece n\u00e1m je dan\u00fd m\u00f3dn\u00ed prvek pohodln\u00fd. U jedn\u00e9 t\u0159etiny lid\u00ed je pohodl\u00ed dokonce v\u00edc ne\u017e to, co n\u00e1m \u0159\u00edk\u00e1 n\u00e1\u0161 vkus.\t\t\u010ce\u0161i se nicm\u00e9n\u011b tak\u00e9 uchyluj\u00ed k tomu, aby si za oble\u010den\u00ed p\u0159iplatili, pokud v\u011bd\u00ed, \u017ee dan\u00e9 od\u011bvy \u010di obuv byly vyrobeny \u0161etrn\u011b k \u017eivotn\u00edmu prost\u0159ed\u00ed, za d\u016fstojn\u00fdch podm\u00ednek lid\u00ed, kte\u0159\u00ed se na v\u00fdrob\u011b pod\u00edlej\u00ed, a tedy nejsou p\u0159i v\u00fdrob\u011b poru\u0161ov\u00e1na lidsk\u00e1 pr\u00e1va. Nejv\u011bt\u0161\u00ed zm\u011bny v\u0161ak dopadaj\u00ed na n\u00e1kupy lok\u00e1ln\u00edch zna\u010dek. Jsme ochotni si p\u0159iplatit nejen za kvalitu, ale tak\u00e9 za dom\u00e1c\u00ed v\u00fdrobky, a to je velmi dob\u0159e, to n\u00e1s \u0161lecht\u00ed, i p\u0159es to, \u017ee nos\u00edme pono\u017eky do sand\u00e1l\u016f.\tPro\u010d vlastn\u011b kupujeme nov\u00e9 oble\u010den\u00ed?\tD\u016fvody, pro kter\u00e9 nav\u0161t\u011bvujeme obchody \u010di e-shopy jsou r\u016fzn\u00e9, ale zpravidla jsou to d\u016fvody dan\u00e9, nikoli n\u00e1hodn\u00e9 n\u00e1kupy jen tak pro z\u00e1bavu. Pro radost a z\u00e1bavu v t\u00e9to chv\u00edli nakupuje ji\u017e m\u00e9n\u011b ne\u017e polovina lid\u00ed. 58 % \u010cech\u016f dle pr\u016fzkum\u016f kupuje oble\u010den\u00ed k ur\u010dit\u00e9 p\u0159\u00edle\u017eitosti.\t\tJak\u00fd je hlavn\u00ed faktor ovliv\u0148uj\u00edc\u00ed na\u0161e rozhodov\u00e1n\u00ed?\tA\u010d jsme se polep\u0161ili ve sledov\u00e1n\u00ed podm\u00ednek v\u00fdroby dan\u00fdch produkt\u016f \u010di ve sledov\u00e1n\u00ed kvality, st\u00e1le 70 % lid\u00ed p\u0159i n\u00e1kupu ud\u011bl\u00e1 fin\u00e1ln\u00ed rozhodnut\u00ed podle ceny dan\u00e9 v\u011bci. Pokud je n\u011bjak\u00fd vyhl\u00eddnut\u00fd kousek ve slev\u011b, je o polovinu v\u011bt\u0161\u00ed \u0161ance, \u017ee si ho koup\u00edme.\tKde nejv\u00edce nakupujeme?\tI kdy\u017e vid\u00edme, \u017ee obchody jsou st\u00e1le p\u0159epln\u011bn\u00e9, ji\u017e v\u00edce ne\u017e 40 % z n\u00e1s nakupuje z pohodl\u00ed domova prost\u0159ednictv\u00edm internetov\u00fdch obchod\u016f.                                                                                                                                                                                                                                                                                                                                                                                                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